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Accountancy

A website concept for a tax, payroll and accounting firm: understated, orderly and clear about what needs doing each quarter.

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Sector
Accountancy
Type
One-page website
Sections
Services, process, quarter, office and contact
Typefaces
Spectral and Public Sans
The accountancy concept on a computer: the headline “Your business's numbers, in order”, a photograph of a desk and a sample quarterly summary.

What this concept explores

How to build trust without seeming cold.

Someone looking for an accountant wants to know whether the firm understands their case, how it will work and what it will ask of them. Trust grows out of clarity.

The concept shows the way of working before the first meeting: three service areas, a four-step process and the list of what is requested each quarter.

  • Understand the services in three clear areas.
  • See the process and each quarter's calendar.
  • Request the first meeting with confidence.

A design exploration created by ELEVA. It is not a client commission: the copy, the hours and the photographs are examples.

Design decisions

Three decisions to present an accounting firm clearly and without jargon.

Detail: a photograph of a desk with a sample quarterly summary on top, marking invoices, expenses and payroll as done and the tax returns as in preparation, plus the next meeting.

Order at first glance

A sample quarterly summary, with the status of each task, shows how the firm works before anyone speaks to it. Visitors understand the service without reading a paragraph.

Detail: three columns of services, tax, payroll and accounting, numbered with Roman numerals and with three lines each.

Three areas, and that's it

Tax, payroll and accounting, each with three lines. No endless lists of services that make people read everything to find what they need.

Detail: the section “Every quarter, no surprises”, with a photograph of a pen on papers and the list of documents requested each quarter.

What we'll ask you for, each quarter

A clear list of each quarter's documents, so clients know what to send without having to ask.

Identity

A dark office green, light paper and a touch of brass. A reading serif for the headings, bringing calm and authority.

Office green#123F35
Paper#F0F2EF
Brass#7A5618
Ink#1C1F1D

Your business's numbers, in order.

Tax, payroll and accounting for the self-employed and small businesses. We tell you what needs doing, when and why, without jargon.

Spectral, a serif designed for screens, for the headings; Public Sans, clear and neutral, for the text.

Documents neatly arranged on a table, with a gold pencil. A small meeting room with a wooden table. A stone façade with white shutters.
Photographs from Unsplash licensed for commercial use (Dagny Reese, NORTHFOLK, Slidebean, Andres Vera, Sergej Kaldesić and Pawel Czerwinski). They don't show any actual firm.

The whole page

Scroll inside the window to go through the concept from top to bottom, as it looks on a computer.

A full capture of the concept: the opening with the quarterly summary, services, how we work, what is requested each quarter, the office with the sample address, contact and footer.

Or open the concept and browse it.

On a phone

The same calm on a small screen: airy headings, services one under another and the quarterly list easy to follow.

The opening on a phone: the headline, the introduction and the buttons.
Services on a phone: the heading, a photograph of documents and the first service area.
The quarterly section on a phone, with the list of documents.

Real screenshots of the concept on a 393-point-wide screen.Open it on your phone

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